LG Electronics (LG), a global leader and technology innovator in mobile communications, on Thursday unveiled a raft of ambitious plans for its mobile business, including a goal of selling 140 million units in 2010. Plans also include details of a concerted drive into the global smartphone market in an effort to become one of the top two mobile device manufacturers in the world by 2012.

LG is aiming to sell a total of 140 million mobile handsets in 2010, a 20 percent increase year-on-year. Although the company is looking to increase its presence globally this year, it successfully opened about 100 mobile retail stores in the developing world in 2009. It plans a particular strong push into the Korean and North American markets where it wants to be recognised as a provider of innovative, customised smartphones.

By widening its range to include devices from the inventive and practical to the luxurious and chic, LG promises to be a vigorous, highly competitive presence in the mobile world this year.-PR

Copyright Business Recorder, 2010